Skip to main content

Family Ties: The NFL's Major Nepotism Problem

The Denver Broncos have been an unmitigated disaster so far this season. There’s no need to sugarcoat things; they currently sit at 2-3, which still keeps them in the Wild Card hunt in the AFC, but had they not been playing opponents who so desperately wanted to lose even more than they did, the Broncos could easily be at 0-5. They’ve just put up two of the worst primetime performances in recent NFL history, and their offense currently ranks 26th in EPA/play and 29th in Success Rate, per RBSDM. Despite coming into the season supposedly being just a quarterback away from true contention, and despite the acquisition of a Super Bowl champion and nine-time Pro Bowler, Russell Wilson, at said quarterback position, the Broncos offense flat-out sucks.

This was never more apparent than last Thursday night, where the Broncos and Colts played out one of the worst NFL games of all time. Neither team scored a touchdown, each committed two turnovers and many more frustrating blunders, drew a combined 15 penalties, and went a combined 7-33 on third and fourth downs. The Colts eventually “won” 12-9 in overtime.

The Broncos’ offense has been bad for a multitude of reasons, and much of the blame should be placed on Wilson’s shockingly subpar level of play to this point, but far and away the biggest reason for the team’s overall ineffectiveness is their new head coach, Nathaniel Hackett.


Denver HC Nathaniel Hackett has been under fire for poor coaching all season. Photo from: Jeff Bottari/Getty Images.

Worse than Denver’s dismal offense is their decision-making and clock management in crucial situations. In a Monday Night Football game in Week 1, the Broncos -- needing just a field goal to win the game -- inexplicably let almost a full minute drip off the clock in the 4th quarter and instead settled for a 64-yard field goal attempt, which if it went in would have been tied for the second-longest in NFL history. It did not, of course, go in. This past Thursday’s game included perhaps the most egregious game-management disaster; the Broncos were driving late in the game leading 9-6, and could have very easily ran the clock out as much as possible, which would either result in a touchdown or in the Colts having next to no time to score a touchdown-- you know, something they weren’t able to do all game? Instead, Hackett chose to take a righteous stand against sanity and dialed up a pass into the end zone, which Stephon Gilmore ultimately intercepted.

The Colts drove but Denver’s defense held them out of the end zone in the following drive. Had the Broncos been up 6 points like they should have, they could have escaped with a win then and there; instead, Indianapolis could score a field goal to send the game to overtime, where they eventually won.

Denver as a unit has also committed the most penalties in the NFL, including delay of game penalties (much to the chagrin of their own fans), has the worst red zone offense in the entire league by a wide margin, and consistently burn timeouts at inopportune times. They also did this once:


That clip sums up Nathaniel Hackett’s tenure better than any amount of my words can. Hackett, with a background in orchestrating the offensive side of the game, oversees one of the most inefficient and disappointing offenses in football, and can’t seem to manage a game to save his life. He also does not appear to be doing a bang-up job as a leader of men off the field, partially evident in him completely throwing Wilson under the bus in his press conference after Thursday’s loss (Wilson, to his credit, did shoulder responsibility for the loss in his postgame presser himself).

In other words, Hackett is not doing a single part of his job well at the moment. So all of this impressive ineptitude and constant calamity has naturally provoked one simple question from football fans around the nation-- how in the hell did this guy get hired? The answer lies deep in the heart of football politics and culture, and speaks to many of the reasons as to why subpar coaching is continually recycled instead of newer -- and more diverse -- candidates.



Nathaniel Hackett rose to prominence as a top head coach candidate at the end of last season, due to his highly successful tenure as Green Bay’s offensive coordinator. He held that position for three seasons after being initially brought in by the new wunderkind head coach, Matt LaFleur; the brain trust of LaFleur and Hackett engineered one of the brightest, most creative, and most statistically impressive offenses during that time period. Most notably, they turned Davante Adams from a star into an absolute supernova and revitalized Aaron Rodgers’ career, helping him earn back-to-back MVPs in 2020 and 2021. Furthermore, Rodgers has repeatedly gushed about Hackett and about how strong their relationship is; when Hackett’s departure to Denver was announced, Rodgers said, “It’s bittersweet losing Nathaniel just because I love him like a brother”. That kind of success and admiration will usually net you some head-coaching opportunities.


Aaron Rodgers and Nathaniel Hackett had a strong relationship while in Green Bay. Photo from: Duane Burleson/AP Photo.

Examining Hackett’s previous stops before landing in Green Bay, however, make things a bit more interesting. Before LaFleur tapped him for his offensive coordinator position, Hackett worked in Jacksonville first as a quarterbacks coach from 2015-16, and then as their offensive coordinator from 2016-18. If you watched football during those years, you’ll likely remember that the Jaguars’ offense was decidedly not good during that time period.

During Hackett’s time as Jacksonville’s quarterbacks coach, former third overall pick Blake Bortles failed to develop into an above-average passer and, despite a career-best 2015 season in which he threw 35 TDs (albeit against a league-leading 18 picks), ranked 31st among all qualified passers during those two seasons. Hackett was promoted to offensive coordinator, where the offense transformed from the seventh-worst outfit in the NFL with a -0.057 EPA/play into… the eighth-worst outfit in the NFL with a -0.055 EPA/play (hey, that’s statistical improvement!).

Before those years on the sunny Florida shores, Hackett was the offensive coordinator for the Buffalo Bills from 2013-14. As you may have guessed, Buffalo’s offense during those years was also bad, ranking sixth-worst in EPA/play at a gruesome -0.075. Worse still, in the first season after Hackett’s departure from Buffalo, the Bills ascended to the tenth-best offense in the NFL by EPA/play. And yet, Hackett continued to fail upwards in the NFL world.




Buffalo's offensive efficiency figures before and after Hackett departed as the team's offensive coordinator, per RBSDM.

LaFleur, meanwhile, had engineered respectable or even career-best seasons as a quarterbacks coach or offensive coordinator for Robert Griffin III in Washington, Matt Ryan in Atlanta, and Jared Goff in Los Angeles before eventually landing in Green Bay. Why then, was Hackett given the benefit of the doubt and assumed to have had such a positive tactical impact on that Packers offense when Eric Bieniemy, for example, is constantly rejected from head coaching gigs due to a lack of clarity over his influence on Andy Reid’s offense in Kansas City? After all, Hackett never called plays in Green Bay, as that was always LaFleur’s job.

Well, it probably helps that Hackett’s dad was a coach in the NFL for 23 years.

Nathaniel’s father, Paul Hackett, is a highly-respected coach in the NFL world. Paul is a former Super Bowl champion as he was a quarterbacks coach for Joe Montana when they won the Lombardi Trophy in the 1984 season. Nathaniel first got his foot in the door as an assistant linebackers coach at UC Davis -- his father’s alma mater -- in 2003, and got his start in the NFL under Jon Gruden’s Tampa Bay Buccaneers-- the team that, at the time, employed his father.

Nathaniel Hackett made friends with Doug Marrone during their time together coaching Syracuse football. Marrone, uncoincidentally, was the head coach who pulled Hackett with him to Buffalo and then Jacksonville, giving him opportunities and promotions despite a lack of success. And most recently, it was widely thought that Hackett was hired as Denver’s head coach in the first place not mainly due to his knowledge of X’s-and-O’s, but rather to lure Aaron Rodgers to the quarterback-hungry team, as Rodgers had once said about Hackett, “I hope he doesn’t go anywhere… Unless I do”.

Broncos GM George Paton repeatedly talked up how much they always wanted Russell Wilson after they acquired him, but the reality is that Wilson was their Plan B. As Ben Solak of The Ringer outlined in his article on Hackett, only after Rodgers signed his extension with Green Bay is when the rumors linking Wilson and Denver started to circulate.

Once again with Hackett, it wasn’t about what he knew-- it was about who he knew. And sadly, this is hardly far from the norm when it comes to the NFL’s hiring practices.



To an extent, some level of politicking is to be expected in such a high-profile, high-profit sports league like the NFL, even in coaching positions. But the NFL’s affinity for nepotism plays a disproportionately large factor in the hiring of coaches at all levels, from the grassroots and up.

Many pieces have been written about the NFL’s glaring problem with nepotism hires, which can be tracked statistically, over the past several years. In her 2021 article in The Athletic, Lindsay Jones outlines some worrying figures obtained from the league’s 2021 Football Diversity and Inclusion report:
  • “At least one in seven NFL coaches in a supervisory role (non-entry level) is related to a current or former NFL coach”
  • “Ten of the league’s 32 head coaches are the son/father/brother of a current or former coach”
  • “Of the 73 coaches that are related to another current or former coach, 55 of them are white”
These statistics have hovered around these marks for the past few years, so it’s not a recent phenomenon. It’s also no secret that the NFL has had a major problem in recent years with their reluctance to hire minorities for head coaching positions, even in the cases of highly overqualified candidates such as Bieniemy. There are many factors that go into that troublesome trend, but nepotism is one of the biggest.


Eric Bieniemy continues to be rejected from HC jobs in the NFL, despite his stellar résumé. Photo from: Jay Biggerstaff/USA Today Sports.

As Jones also pointed out in her piece, “From 2000-2020… minority head-coaching candidates interviewed an average of six times before being hired; the average number of interviews for white candidates was 3.7”, and “Between 2015 and 2020, three white coaches were hired after the first interview, while the fewest number of interviews for a minority candidate was five (Anthony Lynn)”. Time and time again, minority candidates are being passed up, and often for “familiar faces”, in the league, and it’s a hard cycle to break.

Though nepotism hires are sins that are also committed by minority coaches, the fact remains that 78.3% of “family hires” are white, per an article by Kalyn Kahler in Defector. Elsewhere in that piece, Kahler reached out to all 32 organizations inquiring if they even had a hiring policy to deter nepotism at all; three teams said outright that they do not, 11 declined to comment, and 16 did not respond. Only two ballclubs -- Arizona and Atlanta -- explicitly said that they had such a policy.

As Kahler noted, as of March 2021, of the 792 total coaching jobs in the NFL, 111 were held by people who are related biologically or through marriage to current or former NFL coaches-- good for 14% of all coaching gigs in the league.

Both of this past Super Bowl’s head coaches, Sean McVay and Zac Taylor, have deep ties to well-respected NFL figures. McVay’s grandfather, John McVay, was the Giants’ head coach for three seasons and was vice president of the 49ers during their dynastic 1980-94 period; Taylor is the son-in-law of longtime NFL coach Mike Sherman, who gave him his start as a coach in the form of a graduate assistant position at Texas A&M in 2008. Both McVay and Taylor, to their credit, have been successful in their head coaching tenures so far, but the advantage they have by getting coaching opportunities so early in their careers due to their family network should not be overlooked.

For decades and decades, the majority of players in the National Football league have been black. Yet, according to data from 2021, 75% of all coaches in the league are white, especially notable since the vast majority of coaches are former players at some level. It’s actually a statistical anomaly at this point that black-and-minority coaches have this hard of a time getting in on the ground level and ascending to head coaching positions, and yet here we are. Bomani Jones in his excellent sports talk show, Game Theory, did a deep dive on this issue in April and it is well worth your time to watch it:



All the while when writing this, Brian Flores’ lawsuit is at the front of my mind. His argument speaks to systemic issues that have plagued the NFL for years, and have shown little to no improvement in recent years despite pressure from fans and the media. Consistently, minority head coaches are asked to have more experience than white head coaches, are made to wait longer for big coaching gigs, and are fired sooner than their white counterparts -- to reiterate, all of that can be tracked via statistical analysis -- and nepotism is one of the biggest driving forces in these facts.



This issue extends beyond the NFL and into college football, where it is arguably even worse. In an August 2022 piece from NBC Chicago, among the 65 Power 5 schools, there were 25 instances of family members being on the same staff; 22 of those instances involved white coaches, for a rate of 88%. Iowa head coach Kirk Ferentz recently skirted by the university’s anti-nepotism hiring practices with the help of the school’s athletic director to hire his son, Brian, as the team’s offensive coordinator, which has yielded less-than-stellar results both on and off the field thus far.

Notably, during the racial equality protests in 2020, Ferentz was named by former players in tweets along with now-disgraced strength and conditioning coach Chris Doyle regarding racial inequality in the team. Former Hawkeyes guard James Daniels tweeted, “there are too many racial disparities in the Iowa football program. Black players have been treated unfairly for far too long”, and was backed up by another former player, Jaleel Johnson, who said in a tweet, “Coach Doyle is the problem in that building. And so is Brian Ferentz.... things won't progress until those two fix themselves. They know they're a problem”. An external review from the law firm Husch Blackwell corroborated the players’ complaints and eventually Doyle was ousted; Ferentz, however, stayed on in his role without a suspension, paid leave, or fine. 

Eight former players have filed a federal discrimination lawsuit naming both Kirk and Brian Ferentz, for which a trial date has been set for 2023.


Brian Ferentz has been under fire both on and off the field at Iowa; he was initially hired by his father. Photo from: USA Today Sports.

Also of note is the fact that Iowa is averaging an atrocious 15 points per game, which brings me to my central point: at the end of the day, hiring unqualified candidates due to their familial connections isn’t just morally incorrect, it’s bad for football as a product.

We as consumers always want to see the best quality football as is possible, and poor coaching can often hold that back. It’s a problem that truly affects all of us as football fans, regardless of where you stand on the NFL’s practices of hiring diverse coaches. Iowa fans should be pissed that the younger Ferentz continues to hold his position as offensive coordinator. Vikings fans should have been pissed that head coach Mike Zimmer promoted his son, Adam, to defensive coordinator despite a lack of experience at the highest level-- which also coincided with the team dropping from second in the league in defensive EPA/play to fourteenth.

Nepotism hires aren’t just immoral and block qualified candidates, minority and otherwise, from getting a chance in the NFL, they’re bad for the overall health of the sport. The sooner we realize that, the sooner the problem can be addressed and the quality of the sport can improve, and maybe the NFL’s issue with its lack of minority coaching will improve in turn. Until then, all we can do is sit back and enjoy the chaos that is Nathaniel Hackett’s Broncos-- who will once again be in primetime this week in a Monday Night Football matchup with the Chargers. ■

Comments